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Welcome to Niche Media! As a boutique digital agency, we believe wholeheartedly in the power of the online space. We work diligently to help our clients realize their true potential, to grow their businesses and achieve quantifiable success. Let’s get to know one another and harness this thing called the internet together!


Amanda Joyce


Amanda is our founding member with a passion for all things digital. She began her career in paid search at a leading international search marketing agency. After growing tired of the traditional agency culture, she made the decision to step into the world of contract marketing and soon after established Niche Media. More than ten years later she is living her dream, learning and growing in an ever evolving industry while putting her expertise to use in helping our clients achieve their dreams.

Devon Hayes

Head of Search

Devon started her career in the Navy where she worked in IT onboard the USS Frank Cable. After graduating college and working in finance, Devon made the decision to pursue a career in marketing. She soon discovered that her IT experience was the perfect compliment to her creative talents. Today Devon heads up our SEO intiatives leveraging her unique skillset to design and implement, bleeding-edge digital marketing strategies. 

Tina Rawlins

Head of Advertising

Tina is a seasoned digital advertising analyst. With more than 15 years of experience in the technical space, Tina has an extensive understanding of multi-channel marketing (MCM) including PPC, SEO, and social media marketing. An expert in driving qualified traffic, leads, and sales for both lead generation and eCommerce, she has managed upwards of $1 millions dollars in monthly advertising spend. Tina currently heads up our paid media initiatives putting her expertise to work for our clients.


Ready to find your niche? Contact us!

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Tel: 602.400.7178

5202 E Virginia Ave

Phoenix, AZ 85008

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